Page Content & Off-site Article Publication

Page Content is very important these days; we know this as the industry keeps telling us that ‘content is king’. There are two major parts to this that we want to cover. One You want to have content on your site that you think potential customers will want...

Google My Business, Maps, and Reviews

Google My Business is simply a way to register your business with the giant Google themselves so that you appear when people search for you, or your industry term, online. For example, I search for ‘vineyard hotel’ and this is what crops up:              ...

Off-site SEO & A Link-building Strategy

Off-site SEO means that you attract people to your site with links from other webpages, and bring people to your site by: They click on those links Your website getting a higher ranking from Google (an approval rating in their eyes, of sorts) because you obviously are...

On-site SEO & Website Architecture

On-site SEO refers to getting all your ducks in a row on your website. That is a simplification but it involves gearing your site to communicate with the internet at large just what you are about. Say for example that you have a building business, then your...

Campaign Planning & Long-term Strategy

Campaign planning is probably the next discussion once you have your initial strategy and budget in place. Once you have in mind how to do your on-site SEO, what your industry looks like, how much it will cost you, and how long it will take then you want to begin to...

Industry Insight & Keyword Strategy

Industry insight up front is pivotal to the success of your SEO strategy. From the beginning we need to know what it is you do, and what you hope to rank for, and importantly: why. From this we can determine how you are performing, how your competitors are (if any),...

What is AdWords?

AdWords is simple the system by which you pay Google to advertise your business and its services at the top of their search results. Google returns search results based on what users search for, and so, if they search ‘Cape Town plumber’ they will list...

What is SEO?

SEO is currently one of the most searched terms, and sought after skill sets in business today. A term, a title, a job, a noun, a verb… But just what is it!? It stand for ‘Search Engine Optimisation’ and while many people think “that just means...